Jesper is one of the pioneers of the iGaming industry who also has a background in e-commerce and media. Since 1993, he has been the CEO of several companies, including Svenska Spel and Mr. Green. In 2017, he founded a gaming studio, Green Jade Games. Additionally, he has been acting in a number of executive boards and is the co-author of three books. Needless to say that Jesper is aware and on top of all industry trends and dynamics.